Bridging The Gap

 How Ecolook Is Doing Wonders By Uniting The Rural Artisans Of Bengal, Bihar and Orissa With The World

The Glorious Past

In all likelihood, the triumvirate of Bengal, Bihar and Orissa, has been the home sweet home to innumerable artisans, since time immemorial. These amazing craftsmen seem to be God gifted, as they can create absolutely brilliant artworks which mark the signature of the rich folk culture and tradition of the incredible India. For centuries, they mesmerized not only patrons from India but also many art connoisseurs across the globe with their exquisitely beautiful pieces of art.

Good Old Days Are Gone

Often in our lives, we realize that time flies. And in all probability, good old times, fly even faster! With the passage of time, the entire scenario has changed drastically. The artisans, who have served these rare traditional art forms with enormous sweat and blood for generations, suddenly discover on one fine morning, that those golden days are gone! They now fear if it has gone forever!

Uncertainty, Crisis And The Fear Of Extinction

Over the last few decades, the social, economical and political scenes have experienced quite a few changes, for many obvious reasons. This development has largely contributed to the misfortune of these extremely skilled artisans from Bengal, Bihar and Orissa. The covid pandemic has made things even worse. Also, there have been a series of cyclones in these three neighbouring states, in the last couple of years. As a cumulative effect, their fates hang in balance along with the various age-old indigenous art traditions they have mastery over.

Ecolook’s Humanitarian Role

Ecolook, which happens to be a Kolkata based trusted slow fashion brand, turned out to be the saviour with its timely intervention. The way they have managed to build a strong and sustainable network, much like their eco-friendly products, among thousands of adept artisans and art enthusiasts around the world, deserves a huge round of applause. Kudos to their sincere efforts led by Sujoy Maitra and Khusboo Singh, which are ensuring that these seasoned craftsmen get the price they deserve for the top-notch artworks they produce and the exotic folk-art traditions fly high again.